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In today’s digital-first world, being found online is crucial for every business. That’s where Google Ads comes in — a powerful advertising platform that helps businesses appear right when people are searching for what they offer. Whether you run a local shop, an online store, or a service-based business, Google Ads can help you reach the right audience at the right time. What is Google Ads? Google Ads...
What is SEO in digital marketing? SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Many SEO techniques, such as core web vitals improvements and high-quality relevant content, can help you build...
What is social media management? Social media management is the ongoing process of creating and scheduling content designed to grow and nurture an audience across social media platforms. This includes, but isn’t limited to: Social media content strategy Online reputation management Community management and programming Paid social media strategy and execution Team member management and development The benefits of social media management go far beyond raising brand awareness and staying current...